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Todays show:

Josh Reeves joins Alex Wilhelm to discuss building a product people love (21:11 ), SMB challenges (23:56 ), growth strategies (36:47 ), and more!

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Timestamps:

(0:00 ) Josh Reeves joins Alex Wilhelm

(2:16 ) Josh's previous startups and the early days of web development

(6:26 ) Transition to digital solutions and security for small businesses

(10:31 ) Gusto's growth, success metrics, and market penetration

(13:38 ) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist

(14:30 ) Gusto's North Star, marketing strategies, and channel growth

(21:11 ) Building a product people love with good unit economics

(22:29 ) OpenPhone - Get 20% off your first six months at https://www.openphone.com/twist

(23:56 ) Challenges of selling to SMBs and Gusto's product expansion

(28:50 ) Maintaining simplicity in product development

(35:18 ) DevSquad - Visit https://www⁠.devsquad.com/startups, book a call, and mention TWIST for 10% off!

(36:47 ) Ensuring product quality and the role of organic growth in marketing

(44:39 ) Competitive landscape in payroll and HR space

(48:54 ) Gusto's potential fintech ventures and communication styles among founders

(56:07 ) IT spending growth among SMBs and international expansion

(1:00:16 ) Navigating competition and partnerships

(1:01:41 ) Diversification of go-to-market strategies

(1:03:31 ) Financial strategies and thoughts on going public

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LinkedIn: https://www.linkedin.com/in/joshuareeves

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Follow Alex:

X: https://x.com/alex

LinkedIn: ⁠https://www.linkedin.com/in/alexwilhelm

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Thank you to our partners:

(13:38 ) Vanta - Get $1000 off your SOC 2 at https://www.vanta.com/twist

(22:29 ) OpenPhone - Get 20% off your first six months at https://www.openphone.com/twist

(35:18 ) DevSquad - Visit https://www⁠.devsquad.com/startups⁠, book a call, and mention TWIST for 10% off!

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Great TWIST interviews: Will Guidara, Eoghan McCabe, Steve Huffman, Brian Chesky, Bob Moesta, Aaron Levie, Sophia Amoruso, Reid Hoffman, Frank Slootman, Billy McFarland

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